Hi! My name is Alyssa Jackson and I’m a Senior Communications major with a double minor in Marketing and Management at The College of New Jersey (TCNJ). Over the last three years, I’ve completed a variety of marketing internships and I can’t wait to gain further industry experience by interning in London. I also look forward to promoting FIE’S value of diversity & inclusion by examining this beautiful city through the lens of entrepreneurship and empowerment.
Throughout college, I’ve become increasingly fascinated with entrepreneurship and passionate about investing in and empowering the next generation to achieve its goals. Over the last year at TCNJ, I served as the VP of Professional Development for the American Marketing Association (AMA), the VP of Publicity for Women in Business (WIB), and the President of Lambda Pi Eta (LPH), our chapter of the national communications honor society. I loved creating professional development opportunities for members of AMA through scheduling site visits to advertising agencies in Philadelphia and New York City and leading a variety of workshops regarding resumes, LinkedIn, succeeding at the career fair, and interview tips. I also loved directing WIB’s communications – sending weekly emails, creating graphics for special events, and managing the organization’s social media profiles. As president of LPH, I learned a lot about taking initiative, leading a team, and organizing the small logistics behind successful events. During the spring 2017 semester, I also participated in Project EmpowHER (https://www.projectempowher.org/), an independent research study with faculty member Dr. Keli Fazio. We interviewed various corporate women, curious to see how they navigated gender disparities in the workforce. By compiling and analyzing the data from those interviews, we sought to recommend strategies to empower college-aged women in achieving personal and professional success.
Leveraging my past experience, my semester goal is to interview 4-5 local London entrepreneurs and discover the secrets behind their success. I want to hear about what sparked their passion and the process from their business’s conceptual stage to reality. Along with interning, I’m also enrolled in three classes this semester – British Life and Business, Strategic Brand Management, and Global Marketing, so I’d like to analyze the differences between British and American businesses and evaluate the process by which local entrepreneurs have advertised their products and services. Through sharing their stories on this blog and the FIE Instagram, I hope to encourage student entrepreneurs in our community and show that success IS possible. I have many entrepreneurial aspirations, and I’m excited to see how others have taken risks and overcome obstacles to achieve their dreams.